Challenge
Attract qualified demand for holiday rentals year‑round, reinforcing organic visibility on long‑tail searches.
SEO‑driven landing to capture international and domestic demand.
Attract qualified demand for holiday rentals year‑round, reinforcing organic visibility on long‑tail searches.
SEO landing with semantic structure, interlinking, optimised images and translations aligned with search intent.
Conversion‑oriented microcopy and basic schema.
Increased organic capture and reduced reliance on paid campaigns in low season.